Online Marketing – M. R. DANIELSON ADVERTISING https://mrdan.com Integrated Marketing & Design Tue, 27 Mar 2018 02:06:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Winter Carnival – Creative Advertisement & Mascot https://mrdan.com/project/winter-carnival-creative-advertisement-mascot/ Thu, 22 Mar 2018 16:51:44 +0000 http://mrdan.com/?post_type=dt_portfolio&p=2149 Created and developed a complete campaign for the Winter Carnival to draw attention to their events that they are offering. Includes the set-up of a creative ad for our agency as well as developing a mascot “Tasker” that represents all key carnival people involved in the celebration.

]]>
Website design – Orionne Salon https://mrdan.com/project/website-design-orionne-salon/ Thu, 22 Mar 2018 16:50:30 +0000 http://mrdan.com/?post_type=dt_portfolio&p=2146 Website Design – A Gourmet Thyme Too https://mrdan.com/project/website-design-a-gourmet-thyme-too/ Thu, 22 Mar 2018 16:49:47 +0000 http://mrdan.com/?post_type=dt_portfolio&p=2143 Web Site Design – Our agency designed, programmed and produced a custom web site that presents A Gourmet Thyme as a premier provider of full bodied shortbreads. This company started out small and is now in some major food chains such as Kowalskies markets. This company was started out of their home by two woman and is now a leader in selling their full bodied shortbreads using small-batch artisan techniques. The website is responsive, visual and allows customers to utilize their site to review, select and purchase these hors d’oeuvres on-linethrough our e-commerce website. The agencies creative team produced various concepts and layouts before programming the final site. The site also includes an easy to use product section that allows for visitors to visually each and every product close-up. Our in-house photography studio was used to capture brilliant and colorful product shots that helped define the brand. We also implemented a simple and responsive content management system that allows for easy updates to the site.  The site is hosted and powered by the implementation of our strategic SEO services. Our integrated strategy includes content analytics for future company analysis on their products for future studies and web updates.

]]>
The Chadder https://mrdan.com/project/the-chadder-3/ Thu, 22 Mar 2018 16:48:36 +0000 http://mrdan.com/?post_type=dt_portfolio&p=2141 Print Campaign & Social Media – Our agency designed a complete branding campaign that included social media, print, and the integration of all these elements into a cohesive marketing communications package. By working with our agency, ‘ The Chadder ‘ defined their mission and accomplished it by working with one resource, our agency. The unique selling point of our firm is that we can do the complete campaign in-house. The special talent is not seen  by other agencies and with our integrated marketing and design services we dressed this company into an effective and exciting brand. The use of one resource allows for the success of the entire campaign and creates a great form of advertising dressed in continuity and uniformity. We also introduced a complete integration of all social media that allowed us to review the analytics and success of out campaign.

]]>
St. Paul Winter Carnival https://mrdan.com/project/st-paul-winter-carnival-3/ Thu, 22 Mar 2018 16:47:45 +0000 http://mrdan.com/?post_type=dt_portfolio&p=2139 Integrated Marketing & Design – Our agency would like to showcase this unique campaign because it includes a complete integrated marketing and design solution. Working with key members of the city our team became involved in the entire winter festivals that helped us understand this 100 year old city tradition and produce successful communications.

Our agency created a complete brand identity for the St. Paul Winter Carnival from the buttons, programs, broadcast, print, flyers and all of the social media and public relations materials.

]]>
Samaritan https://mrdan.com/project/samaritan-3/ Thu, 22 Mar 2018 16:47:17 +0000 http://mrdan.com/?post_type=dt_portfolio&p=2137 Branding & Print Campaign – Our agency designed, developed and built a brand and identity system for this incredible twin city company. Samaritan is a successful developer of an innovative technology solutions for pet owners that allows them to track and retrieve their lost pets. We have worked with this company to develop a unique integrated marketing & design campaign. The full color brochures include vibrant photographs, descriptive marketing messages and a modern layout and design.

Corporate Identity – The agency design team presented overt 3o symbols, letterforms and icons to help determine the correct identity needed to communicate our message and brand. Our illustration and graphic design skills helped produce a clean symbol and letterform that was integrated into all marketing materials. We also published the logo into corporate identity materials such as letterhead, envelopes and business cards. Our agency has the ability to archive all branding materials and develops succinct branding standards and manuals for our clients.

Web Design & Development – Our web development team created and programmed a spectacular website design that allowed for customers to understand this tracking technology but also allowed pet owners to see whee their pets are when they were lost. The site design was dynamic, included content management and powered by our hosting services that gives them real-time analytics.

]]>
R. C. Avionics – Website Design & Programming https://mrdan.com/project/r-c-avionics-website-design-programming/ Thu, 22 Mar 2018 16:46:44 +0000 http://mrdan.com/?post_type=dt_portfolio&p=2134 O’Couture Eyewear https://mrdan.com/project/ocouture-eyewear-3/ Thu, 22 Mar 2018 16:45:04 +0000 http://mrdan.com/?post_type=dt_portfolio&p=2132 Web Site Design & Analytics – Our agency designed, programmed and produced a custom consumer web site that presents a variety of eyewear that this company offers. The site is responsive, visual and allows customers to select the lens  and eyewear they want to purchase. Our creative team produced various concepts and layouts before selecting and programming the final site. Our designers created a new brand identity, corporate logo and all marketing slogans. The site also includes an easy to use e-commerce section that allows for the purchasing and delivery of the customers eyewear to their location.

Content Analytics – A simple and responsive content management system was implemented on the website that allows for easy updates and new product uploads. Our agency hosts and delivers specific analytics and SEO for future product analysis and insights. Key meta-tags and precise marketing words were placed strategically for search engine finds.

]]>
Metropolitan College of New York https://mrdan.com/project/metropolitan-college-of-new-york-5/ Thu, 22 Mar 2018 16:44:33 +0000 http://mrdan.com/?post_type=dt_portfolio&p=2130 Branding Strategy – Our agency sent a strategic team to New York City to learn and understand key details and selling points of this unique college located between Tribeca and SoHo. The creative director Michael Danielson initiated a comprehensive communication package that positioned this college with his  famous integrated marketing & design solutions. As one of the countries premier integrated firms, MCNY selected an agency that can encircle and deliver a complete advertising campaign from one resource. We offered them a fresh new brand that included print, web, social, broadcast and analytics.

Web Site Design – Our team designed, programmed and produced a web site that presents Metropolitan College of New York as a premier education center offering a wide array of classes to students and adults in NYC. The college has two locations, the the main campus in lower Manhattan and the extension campus in the Bronx. The website is responsive, dynamic and allows their students to access important information on classes and services. The site presents innovative sections for students to select their desired education options. Our creative team produced designs and layouts before programming the final site. A simple content management system was implemented and allows easy updates to the site.

Print Campaign – Our team of skilled designers created, produced and printed a variety of full color brochures, sales sheets, and corporate identity materials. Including updating the logo and marketing materials. This full color campaign was effective in presenting powerful visuals that showed the students various selling points and education solutions they offered. Full color photographs, graphics and written messages positioned MCNY as a city wide education leader.
Broadcast – The agencies skilled designers and videographers wrote and produced on-line videos that presented key class descriptions, courses and the unique attributes of the college surroundings and key personalities of the instructors.
Social Media – Our social media division, ‘Cocoon’ produced and integrated a new media strategy into the overall marketing campaign for the college that included student interaction. The campaign included the integration of such social platforms as Facebook, Linkedin, Twitter and Utube solutions.
Content Analytics – With a fully implemented integrated marketing and design strategy our agency needs to track and deliver performance statistics. The campaign success will be monitored and studied to deliver analytics that help us see what and how are solutions are performing.  We initiated SEO and hosting services that monitor and deliver objective content analytics results that will help us fine tune our future campaigns.
]]>
Linds Bowling https://mrdan.com/project/linds-bowling-2/ Thu, 22 Mar 2018 16:44:00 +0000 http://mrdan.com/?post_type=dt_portfolio&p=2128 Print Campaign – Our agency team of designers created a unique brand identity for Linds Bowling. This unique 80 year old company, Lind Shoe’s & Products has provided high quality performance shoes, pins, balls and accessories for bowlers all over the world. Our agency created an integrated marketing and design campaign that focused on a series of full color brochures representing their incredible line of accessories. Our team designed these brochures representing the products in a real life situation. The agency communication strategy was to photograph the products in a modern bowling facility with a variety of realistic models. These colorful shots included the selection of children, adults, and professionals dressed in the appropriate clothing and environment using their products.

]]>