Print campaign – Our agency designed, created and published a unique brand identity with a new logo and letterform representing this fine downtown Saint Paul hotel & club. The logo is simple, clean and elegant and was developed by our graphics team and typographers. We presented a variety of concepts to the managing team and they selected their favorite symbol. We integrated the new logo into a print campaign that included brochures, posters, signage, corporate identity and environmental signage. The theme was rich, dark and elegant focusing on the sophisticated elegance of this premier hotel and restaurant.