Print Campaign – Our agency designed, created and published a unique brand identity with a new logo and letterform representing this fine downtown Saint Paul hotel the Lowry. The logo is simple, clean and elegant and was developed by our graphics team and typographers. We presented a variety of concepts to the managing team and they selected their favorite symbol. We integrated the new logo into a print campaign that included brochures, posters, signage, corporate identity and environmental signage. The theme was rich, dark and elegant focusing on the sophisticated elegance of this premier hotel and restaurant.