Branding Strategy – Our agency sent a strategic team to New York City to learn and understand key details and selling points of this unique college located between Tribeca and SoHo. The creative director Michael Danielson initiated a comprehensive communication package that positioned this college with his famous integrated marketing & design solutions. As one of the countries premier integrated firms, MCNY selected an agency that can encircle and deliver a complete advertising campaign from one resource. We offered them a fresh new brand that included print, web, social, broadcast and analytics.
Web Site Design – Our team designed, programmed and produced a web site that presents Metropolitan College of New York as a premier education center offering a wide array of classes to students and adults in NYC. The college has two locations, the the main campus in lower Manhattan and the extension campus in the Bronx. The website is responsive, dynamic and allows their students to access important information on classes and services. The site presents innovative sections for students to select their desired education options. Our creative team produced designs and layouts before programming the final site. A simple content management system was implemented and allows easy updates to the site.